Balloonsupply website and B2B account environment
Last updated 15 September 2026. This Policy should be read with the Privacy Notice. A cookie is a small text file or similar identifier stored or read when a website or embedded service is used.
Consent choices
The cookie banner offers Required, Personalisation, Analytics and Marketing choices. Required technology is active where necessary for the site, security, account, basket, checkout, consent memory and requested services. Other categories are off until the visitor consents, and refusal must be as easy as acceptance.
| Category | Purpose and typical duration |
|---|---|
| Required | Session, security, load balancing, B2B access, login, basket, checkout, payment choice and consent memory. Usually session to 12 months; a security or consent record may be retained longer where necessary. |
| Personalisation | Remember language, market, preferences, recommendations or interface choices. Usually session to 12 months. Activated only after consent where not strictly necessary. |
| Analytics | Measure visits, navigation, performance, conversion and errors, including Google Analytics. Usually session to 13 months. Activated only after consent. |
| Marketing | Advertising audiences, attribution, campaign measurement and cross-site identifiers, including Google Ads and Meta Pixel. Provider cookies may last from a session up to 13 months unless a shorter period is configured. Activated only after consent. |
Technology and providers
| Service | Role and category |
|---|---|
| Shopify | Storefront, security, account, basket, checkout and consent management. Primarily Required; Shopify analytics or advertising features follow the selected consent. |
| SparkLayer | B2B login, account, catalogue and order functions. Required where needed to deliver the requested B2B service. |
| SP Hide Price or Shopplaza | Restricts price or content visibility based on B2B access. Required for access control. |
| Google Analytics | Audience and site-performance measurement. Analytics; consent required. |
| Google Ads | Conversion measurement, attribution and advertising. Marketing; consent required. |
| Meta Pixel | Advertising measurement and audience functions for Meta services. Marketing; consent required. |
| Klaviyo Mailchimp and Shopify Email | Newsletter forms, campaign attribution and message interaction. Required for a specifically requested signup; tracking and advertising elements require the applicable consent. |
| Chat and review applications | Support chat, review display, fraud prevention and optional measurement. Required only for a service requested by the visitor; other tracking follows the relevant consent. |
| PayPal Klarna and other selected payment providers | Payment, authentication and fraud-prevention technology when the visitor chooses that method. Required for the requested payment; providers may process separate account cookies under their notices. |
Current cookie details
The cookie preference centre on balloonsupply.eu provides the current category choices. Because providers can change cookie names and shorter retention periods, BalloonSupply must keep the scanner-generated list in the preference centre aligned with the live site. The longest period stated above is a category maximum, not permission to retain a cookie longer than necessary.
Changing or withdrawing consent
Visitors can reopen Cookie settings from the footer and change choices at any time. Withdrawal does not affect processing before withdrawal. Browser controls can also delete cookies, but blocking Required cookies may prevent login, basket or checkout functions.
Contact
Questions about cookies or personal data can be sent to info@balloonsupply.eu. Controller details appear in the Privacy Notice and Legal Notice.